How can we distinguish the Delecta brand from its largest market competitor?
A new logo and packaging express the joy and spontaneity which are always associated with baking at home. Here, there is no space for perfection in baking as is the case with the German competitor.
The homely character of the brand is emphasised by natural-looking product photos.
The legible arrangement of information allows consumers to make quick decisions when buying.
We have created a broad portfolio of more than 100 SKU with the coherence of packaging lines preserved.