Hochland

Of course it's authentic!
Hochland

Is it possible to convince consumers that cheese spreads don't have to be artificial?

Hochland cheese spreads are made with real cheese. We wanted to emphasize that their natural ingredients and lack of preservatives give them a remarkable and subtle flavor.

To do this, we moved the list of natural ingredients from the back of the packaging to the front.

We also enhanced the credibility of our message with real images of our products. We've retained their delicacy, yet discarded advertising artificiality.

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