A new product with a familiar image.

How has the brand hero become ice cream?

By creating packaging for new Kaktus ice cream in a cone, we rediscovered the old brand hero. A character of secondary importance has turned into a shining star that lent its image to new products.

A bold smile of the brand hero added expressiveness to new ice cream. At the same time, by keeping the colour arrangement and characteristic font, we assured consumers that it was the brand they knew really well.

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