KOLASTYNA

Holiday memories
all around the year.
Mk Cafe

Do “naked packages” sell self-tanners effectively?

The packaging of Kolastyna self-tanners was refreshed in order to enhance the perceived value of products. For this purpose, we removed all unnecessary elements and left only what was most important.

Minimalist attitude to design allowed us to emphasise the new subdued colour of packaging and the sun symbol. With this, products gained premium character.

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