Visual Identity System
Krakow is our city
When creating the visual system, we were interested in reflecting the nature of our city in the best way possible. It is the city offering lots of interesting events. The city which thrives but its residents are never in a hurry.
The graphic leitmotif was the typical city structure: streets, squares, and parks which are always alive.
It was a real challenge to create a consistent but flexible system which provokes new and interesting solutions. That was why we created a set of four tools: a map, icons, a frame, and clouds.
The symbols of Krakow acted as starting points for telling urban stories with the use of an alphabet of icons. The frame makes communication strictly ordered. It strengthens the message and emphasises the number of projects implemented by the city.
The city is a live structure formed by people, so we have developed a cloud as a tool to generate space for discussion.
The project has been recognised with the most prestigious brand design award: