How can we avoid losing current customers and gain new consumers?
A clear role has been defined for Lajkonik, which is a popular and likeable but slightly old-fashioned brand. The logo and packaging have been completely revitalised and the entire portfolio has become more coherent.
THE YELLOW COLOUR OF THE MAIN PRODUCT LINE IS PREDOMINANT ON THE SHELF AND IT EMPHASISES ITS LEADING MARKET POSITION
How can new products be distinguished in a coherent portfolio?
EACH NEW PRODUCT HAS GAINED A UNIQUE CHARACTER