LAJKONIK

973 reasons,
to meet
Lajkonik

How can we avoid losing current customers and gain new consumers?

A clear role has been defined for Lajkonik, which is a popular and likeable but slightly old-fashioned brand. The logo and packaging have been completely revitalised and the entire portfolio has become more coherent.

Logo lajkonik
Paluszki Lajkonik

THE YELLOW COLOUR OF THE MAIN PRODUCT LINE IS PREDOMINANT ON THE SHELF AND IT EMPHASISES ITS LEADING MARKET POSITION

Rewersy Lajkonik

How can new products be distinguished in a coherent portfolio?

Rewersy Lajkonik
Paluszki Pełne ziarno Lajkonik

EACH NEW PRODUCT HAS GAINED A UNIQUE CHARACTER

Summary
OUTCOMES:
No. 1
leader
position
98%
of consumers
are familiar with the brand
34
package
designs

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