Lion Black&White

Black and white

How to communicate a new limited edition of a cult chocolate bar in an effective way?

With their motivational and snack-like character, these bars stand out on shelves. That is why a limited edition of Lion has received a new, distinct and “wilder” layout.

The dynamic presentation of the product and change in the axis of communication have added an aggressive effect, thus emphasising the promise of the brand that “helps awaken a lion in you.”

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