cracks PACKAGING CONCEPT
The source of longevity
Live Long taps into primeval sources of longevity. They have shielded valuable microelements and minerals from time. Now it’s time to open this treasury of health and offer it everybody.
The brand promise – longevity – is best explained with simple and distinct symbolism.
Nature has its own ways to show the passing of time, which was the perfect inspiration for the design and form of our products.
The brand logo was designed in such a way, so that it would not overshadow the product.
The Live Long project has been recognised with the most prestigious brand design awards: