How can we communicate a limited edition chocolate bar with salty additions?
Inspired by the emotional positioning of the Milka brand, we have told the story of the feeling between the sweet and the salty on the packaging design.
OTHER PROJECTS FOR MILKA
WE HAVE COME UP WITH AN IDEA TO CHANGE NOT ONLY THE PACKAGE BUT ALSO THE SHAPE OF THE CHOCOLATE FOR CHRISTMAS. CHOCOLATE SQUARES TURNED INTO CHRISTMAS TREES AND THE PROJECT HAS BECOME AN INTEGRAL PART OF THE GLOBAL PORTFOLIO OF MONDELEZ.