MK Cafe has an extensive product portfolio. During our long-term cooperation, we have balanced the need for brand coherence with the diversity of products.
We have made product lines under the basic MK Cafe offering more coherent by positioning aroma as the key element of packages.
It was visualised by characteristic smoke over a modern cup of coffee.
Our packaging designs reflect the country of origin through both direct and symbolic codes. Their colours and meanings not only improve the legibility of the product concept but also make the brand more original.
Unique product concept – freshly ground coffee, delivered within 14 days directly to consumers’ houses – has changed the role of packaging itself. The packaging is part of the whole purchasing experience and must mainly emphasise coffee freshness.