{"id":1095,"date":"2019-09-01T14:35:51","date_gmt":"2019-09-01T12:35:51","guid":{"rendered":"https:\/\/biuro-prasowe.opusb.pl\/?p=1095"},"modified":"2025-02-14T15:16:33","modified_gmt":"2025-02-14T14:16:33","slug":"hortex-tloczy-nowe","status":"publish","type":"post","link":"https:\/\/opusb.pl\/biuro-prasowe\/hortex-tloczy-nowe\/","title":{"rendered":"Hortex t\u0142oczy nowe!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1095\" class=\"elementor elementor-1095\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c1a6d34 e-flex e-con-boxed e-con e-parent\" data-id=\"c1a6d34\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e0bd820 elementor-widget elementor-widget-text-editor\" data-id=\"e0bd820\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Wprowadzeniu na rynek nowego produktu w kategorii sok\u00f3w NFC \u2013 Zimnot\u0142oczonych \u2013 towarzyszy komunikacja marketingowa zwiastuj\u0105ca nowy wizerunek marki oparty na pozycjonowaniu &#8222;Hortex. Prosto z natury&#8221;.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-04cabf4 elementor-blockquote--skin-quotation elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"04cabf4\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\t\u015awiat natury to \u015bwiat wielobarwny, dlatego stawiamy na mocn\u0105 palet\u0119 kolorystyczn\u0105. Nowa strona wizualna skupia si\u0119 na tym, co istotne i naturalne dla marki: owoce, warzywa i produkty. Proste, wyraziste, plakatowe podej\u015bcie do element\u00f3w graficznych i animacyjnych buduje wizerunek marki nowoczesnej i dynamicznej, a tak\u017ce autentycznej i bliskiej\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">\u2013 wyja\u015bnia Piotr Olszewski, General Creative Director w Opus B<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a3b33b elementor-widget elementor-widget-video\" data-id=\"1a3b33b\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\" Odtwarzacz video vimeo\" src=\"https:\/\/player.vimeo.com\/video\/357237396?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe67079 elementor-blockquote--skin-quotation elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"fe67079\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tCele biznesowe, kt\u00f3re postawili\u015bmy przed mark\u0105 Hortex wymaga\u0142y zmiany pozycjonowania. Strategia, jak\u0105 obrali\u015bmy ma na celu mi\u0119dzy innymi dotarcie do m\u0142odszej grupy odbiorc\u00f3w\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">\u2013 m\u00f3wi Micha\u0142 Szewczyk, Dyrektor Kategorii Soki\/Nektary\/Napoje<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9b7463d elementor-widget__width-inherit elementor-arrows-position-outside elementor-pagination-position-outside elementor-widget elementor-widget-image-carousel\" data-id=\"9b7463d\" data-element_type=\"widget\" data-settings=\"{&quot;lazyload&quot;:&quot;yes&quot;,&quot;slides_to_show&quot;:&quot;1&quot;,&quot;navigation&quot;:&quot;both&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;effect&quot;:&quot;slide&quot;,&quot;speed&quot;:500}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Karuzela obrazk\u00f3w\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 z 4\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/opusb.pl\/biuro-prasowe\/wp-content\/uploads\/2025\/02\/preview-15691206b4a146ab88ac693d4d1e7865.jpg\" alt=\"preview-15691206b4a146ab88ac693d4d1e7865\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 z 4\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/opusb.pl\/biuro-prasowe\/wp-content\/uploads\/2025\/02\/preview-22e1a7e120ed379dd9ac2a981512d863.jpg\" alt=\"preview-22e1a7e120ed379dd9ac2a981512d863\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 z 4\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/opusb.pl\/biuro-prasowe\/wp-content\/uploads\/2025\/02\/preview-56306ee983b85eb829c7b5a56a285a77.jpg\" alt=\"preview-56306ee983b85eb829c7b5a56a285a77\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 z 4\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/opusb.pl\/biuro-prasowe\/wp-content\/uploads\/2025\/02\/preview-1705760e11d3f6a8e50baeb605e993f6.jpg\" alt=\"preview-1705760e11d3f6a8e50baeb605e993f6\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\">\n\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewBox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 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data-id=\"47a965d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-story--element-space\"><div class=\"pr-story-subheader\"><h4 class=\"pr-story--subheader text--wrap pr-header-font\">Z owoc\u00f3w wyciskamy wi\u0119cej!<\/h4><\/div><\/div><div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">Nowo\u015b\u0107 w portfolio Zimnot\u0142oczone soki Hortex skierowana jest do m\u0142odych os\u00f3b, kt\u00f3re chc\u0105 \u017cy\u0107 pe\u0142ni\u0105 \u017cycia. Korzy\u015b\u0107 wi\u0119kszej dawki witamin i energii ka\u017cdego dnia, jak\u0105 dostarczaj\u0105 soki Zimnot\u0142oczone, autorzy koncepcji kreatywnej przekazali w bardzo wizualny i energetyczny spos\u00f3b, bez zb\u0119dnych s\u0142\u00f3w.<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e326df4 elementor-blockquote--skin-quotation elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"e326df4\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tNowy Hortex jest bli\u017cej konsumenta. Jest integraln\u0105 cz\u0119\u015bci\u0105 jego \u015bwiata i pragnie\u0144. Towarzyszy jego aktywno\u015bciom. Pomaga mu prowadzi\u0107 bardziej intensywny tryb \u017cycia w my\u015bl idei przewodniej kampanii, czyli \u201eWyciskamy wi\u0119cej z owoc\u00f3w, \u017ceby\u015b Ty wyciska\u0142 wi\u0119cej z \u017cycia\u201d\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">\u2013 t\u0142umaczy Tomek Kosi\u0144ski, Creative Director w Opus B<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8bd59e3 elementor-widget elementor-widget-video\" data-id=\"8bd59e3\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\" Odtwarzacz video vimeo\" src=\"https:\/\/player.vimeo.com\/video\/355271886?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9e143d elementor-widget elementor-widget-text-editor\" data-id=\"c9e143d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">Nowa linia sok\u00f3w Zimnot\u0142oczonych sk\u0142ada si\u0119 z czterech smak\u00f3w: Jab\u0142ko polskie, Multiwitamina z afryka\u0144skim mango, Pomara\u0144cza brazylijska oraz Pomidor prowansalski.<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31e9fa3 elementor-widget elementor-widget-image\" data-id=\"31e9fa3\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/opusb.pl\/biuro-prasowe\/wp-content\/uploads\/2025\/02\/hortex_zimno_range.jpg\" class=\"attachment-full size-full wp-image-1101\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33c52e7 elementor-widget elementor-widget-text-editor\" data-id=\"33c52e7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Za strategi\u0119, kreacj\u0119 oraz realizacj\u0119 kampanii odpowiada zesp\u00f3\u0142 Opus B. Agencja jest tak\u017ce autorem nowego \u015bwiata wizualnego marki. Spot wyprodukowa\u0142o Dobro Films, postprodukcj\u0105 zaj\u0119\u0142o si\u0119 studio Chimney. Za ca\u0142o\u015b\u0107 dzia\u0142a\u0144 w internecie odpowiada agencja F11, a strategi\u0119 mediow\u0105 i zakup medi\u00f3w zapewni\u0142 Mediacom. Projekt nowego logo Hortex oraz projekty opakowa\u0144 sok\u00f3w Zimnot\u0142oczonych stworzy\u0142a agencja Opus B Brand Design. Autorem muzyki do spotu jest Auer \u2013 obecnie jeden z najbardziej rozpoznawalnych polskich producent\u00f3w m\u0142odego pokolenia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Hortex si\u0119 zmienia i to wida\u0107. W\u0142a\u015bnie wystartowa\u0142a kampania najnowszego produktu \u2013 sok\u00f3w Zimnot\u0142oczonych, kt\u00f3ra ukazuje ca\u0142kowicie nowe oblicze doskonale znanej marki.<\/p>\n","protected":false},"author":2,"featured_media":1097,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1095","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-klienci-projekty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Hortex t\u0142oczy nowe! - Biuro Prasowe \u2013 OPUS B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/opusb.pl\/biuro-prasowe\/hortex-tloczy-nowe\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hortex t\u0142oczy nowe! - Biuro Prasowe \u2013 OPUS B\" \/>\n<meta property=\"og:description\" content=\"Hortex si\u0119 zmienia i to wida\u0107. 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