{"id":1524,"date":"2018-05-21T10:59:58","date_gmt":"2018-05-21T08:59:58","guid":{"rendered":"https:\/\/biuro-prasowe.opusb.pl\/?p=1524"},"modified":"2025-02-19T11:00:56","modified_gmt":"2025-02-19T10:00:56","slug":"opus-b-dla-oceanic","status":"publish","type":"post","link":"https:\/\/opusb.pl\/biuro-prasowe\/opus-b-dla-oceanic\/","title":{"rendered":"Opus B dla Oceanic"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1524\" class=\"elementor elementor-1524\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b58258 e-flex e-con-boxed e-con e-parent\" data-id=\"5b58258\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b465080 elementor-widget elementor-widget-text-editor\" data-id=\"b465080\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W kategorii kosmetyk\u00f3w do higieny intymnej komunikacja kierowana do kobiet jest \u0142agodna, delikatna i bezpieczna. Kobiety zaczynaj\u0105 jednak mie\u0107 do\u015b\u0107 tego lukrowego obrazu samych siebie, co najlepiej wida\u0107 w social mediach i popkulturze. Dlatego Opus B wraz z zespo\u0142em AA stworzy\u0142 strategi\u0119, kt\u00f3ra opiera si\u0119 na kobiecej sile i wolno\u015bci wyboru.<br \/><br \/>Pozytywna komunikacja k\u0142adzie nacisk na r\u00f3\u017cnorodno\u015b\u0107 kobiet pokazan\u0105 pod jednym wsp\u00f3lnym mianownikiem \u2013 kobiecych spraw.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7147726 elementor-widget elementor-widget-image\" data-id=\"7147726\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"750\" src=\"https:\/\/opusb.pl\/biuro-prasowe\/wp-content\/uploads\/2025\/02\/large_1280x1000_srodek_2.jpg\" class=\"attachment-full size-full wp-image-1550\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c08d084 elementor-blockquote--skin-quotation elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"c08d084\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tKoncepcja \u201eKobieca sprawa\u201d jest zapocz\u0105tkowaniem nowej komunikacji marki - m\u00f3wi\u0105cej do kobiet ich j\u0119zykiem. Na potrzeby nowej strategii stworzyli\u015bmy manifest marki, w kt\u00f3rym podkre\u015blamy wolno\u015b\u0107 wyboru oraz wprost m\u00f3wimy, \u017ce kobiece sprawy, w tym sprawy intymno\u015bci, to nasze, wasze czy twoje sprawy\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">\u2013 t\u0142umaczy Joanna Schmeltz, Creative Director w Opus B<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60f3f54 elementor-widget elementor-widget-text-editor\" data-id=\"60f3f54\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W ramach dzia\u0142a\u0144 digital przygotowano landing page, seri\u0119 format\u00f3w reklamowych dla Wiza\u017c.pl, komunikacj\u0119 w social media z influencerami oraz akcj\u0119 testowania produkt\u00f3w we wsp\u00f3\u0142pracy z Wiza\u017c.pl. Kampania potrwa do po\u0142owy czerwca.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Opus B przygotowa\u0142 kampani\u0119 online promuj\u0105c\u0105 nowe produkty do higieny intymnej &#8211; AA Intymna Biozgodna Formu\u0142a.<\/p>\n","protected":false},"author":2,"featured_media":1541,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1524","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-klienci-projekty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Opus B dla Oceanic - Biuro Prasowe \u2013 OPUS B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/opusb.pl\/biuro-prasowe\/opus-b-dla-oceanic\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Opus B dla Oceanic - 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