{"id":1653,"date":"2019-05-07T14:41:27","date_gmt":"2019-05-07T12:41:27","guid":{"rendered":"https:\/\/biuro-prasowe.opusb.pl\/?p=1653"},"modified":"2025-02-19T14:42:33","modified_gmt":"2025-02-19T13:42:33","slug":"orzezwia-jak-nie-wiemy-co-szczera-kampania-hortex","status":"publish","type":"post","link":"https:\/\/opusb.pl\/biuro-prasowe\/orzezwia-jak-nie-wiemy-co-szczera-kampania-hortex\/","title":{"rendered":"Orze\u017awia jak nie wiemy co. Szczera kampania Hortex"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1653\" class=\"elementor elementor-1653\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bbb54ac e-flex e-con-boxed e-con e-parent\" data-id=\"bbb54ac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-882d28a elementor-widget elementor-widget-text-editor\" data-id=\"882d28a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>To ju\u017c kolejna wsp\u00f3lna kampania Hortex i Opus B. Zesp\u00f3\u0142 agencji stworzy\u0142 zupe\u0142nie now\u0105 stylistyk\u0119 i narracj\u0119 dla marki. Przekaz pe\u0142en humoru i dystansu stawia na dialog z odbiorc\u0105 i unika klasycznych &#8222;reklamiarskich&#8221; chwyt\u00f3w.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e9664 elementor-blockquote--skin-quotation elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"d4e9664\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tDzi\u0119ki oszcz\u0119dnym, szczerym i ironicznym formatom budujemy wizerunek marki, kt\u00f3ra nie poucza, nie naprawia \u015bwiata, za to skupia si\u0119 na tym w czym jest dobra - na orze\u017awieniu\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">- wyja\u015bnia Tomek Kosi\u0144ski, Creative Director w Opus B<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dda2463 elementor-widget elementor-widget-video\" data-id=\"dda2463\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\" Odtwarzacz video vimeo\" src=\"https:\/\/player.vimeo.com\/video\/333173662?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d734d2 elementor-widget elementor-widget-text-editor\" data-id=\"5d734d2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">W ramach kampanii przygotowano spot wizerunkowy oraz komunikacj\u0119 nowych smak\u00f3w napoj\u00f3w Hortex.<\/div><div>\u00a0<\/div><\/div><\/div><div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">Za opracowanie koncepcji komunikacji i \u015bwiata wizualnego odpowiada Opus B. Za produkcj\u0119 spot\u00f3w TV odpowiada Papaya Films (re\u017cyser: Julia Rogowska), postprodukcj\u0105 zaj\u0119\u0142o si\u0119 Studio Televisor. Przygotowaniem strategii, kreacji i ca\u0142o\u015b\u0107 dzia\u0142a\u0144 w internecie zaj\u0119\u0142a si\u0119 agencja F11, a strategi\u0119 mediow\u0105 i zakup medi\u00f3w zapewni\u0142 Mediacom (TV) oraz Pure Play (digital). Autorem projektu opakowa\u0144, z wyj\u0105tkiem smak\u00f3w \u015bwiata, jest agencja Opus B Brand Design.<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed20968 elementor-widget elementor-widget-video\" data-id=\"ed20968\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\" Odtwarzacz video vimeo\" src=\"https:\/\/player.vimeo.com\/video\/333174589?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wystartowa\u0142a najnowsza kampania telewizyjna napoj\u00f3w Hortex. Za koncepcj\u0119 i realizacj\u0119 dzia\u0142a\u0144 kolejny raz odpowiada Opus B.<\/p>\n","protected":false},"author":2,"featured_media":1663,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1653","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-klienci-projekty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orze\u017awia jak nie wiemy co. 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Za koncepcj\u0119 i realizacj\u0119 dzia\u0142a\u0144 kolejny raz odpowiada Opus B.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/opusb.pl\/biuro-prasowe\/orzezwia-jak-nie-wiemy-co-szczera-kampania-hortex\/\" \/>\n<meta property=\"og:site_name\" content=\"Biuro Prasowe \u2013 OPUS B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agencjaopusb\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-05-07T12:41:27+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-02-19T13:42:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/opusb.pl\/biuro-prasowe\/wp-content\/uploads\/2025\/02\/a320667db429e48e025d657d936f6740.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katarzyna Kobiela-G\u0119d\u0142ek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katarzyna Kobiela-G\u0119d\u0142ek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuta\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/opusb.pl\/biuro-prasowe\/orzezwia-jak-nie-wiemy-co-szczera-kampania-hortex\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/opusb.pl\/biuro-prasowe\/orzezwia-jak-nie-wiemy-co-szczera-kampania-hortex\/\"},\"author\":{\"name\":\"Katarzyna Kobiela-G\u0119d\u0142ek\",\"@id\":\"https:\/\/opusb.pl\/biuro-prasowe\/#\/schema\/person\/9b3bd028baed83edcf32a884881d0856\"},\"headline\":\"Orze\u017awia jak nie wiemy co. 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