{"id":1796,"date":"2018-07-06T10:54:39","date_gmt":"2018-07-06T08:54:39","guid":{"rendered":"https:\/\/biuro-prasowe.opusb.pl\/?p=1796"},"modified":"2025-02-20T11:03:15","modified_gmt":"2025-02-20T10:03:15","slug":"szczepan-twardoch-w-kampanii-raiffeisen-polbank","status":"publish","type":"post","link":"https:\/\/opusb.pl\/biuro-prasowe\/szczepan-twardoch-w-kampanii-raiffeisen-polbank\/","title":{"rendered":"Szczepan Twardoch w kampanii Raiffeisen Polbank"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1796\" class=\"elementor elementor-1796\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6dae164 e-flex e-con-boxed e-con e-parent\" data-id=\"6dae164\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-105e619 elementor-widget elementor-widget-text-editor\" data-id=\"105e619\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>W swej komunikacji Raiffeisen Polbank oddaje g\u0142os Miastonautom \u2013 ludziom zanurzonym w wirze miejskiego \u017cycia, z kt\u00f3rym \u0142\u0105cz\u0105 ich skomplikowane stosunki i silne emocje. W najnowszej ods\u0142onie kampanii, po\u015bwi\u0119conej aplikacji Mobilny Portfel, o swych relacjach z miastem opowiada znany pisarz Szczepan Twardoch, autor kultowych \u201eMorfiny\u201d i \u201eKr\u00f3la\u201d.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fb86bc elementor-blockquote--skin-quotation elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"7fb86bc\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tMimo, \u017ce statystyki czytelnictwa w Polsce nie zachwycaj\u0105, to literatura i jej tw\u00f3rcy wci\u0105\u017c potrafi\u0105 budzi\u0107 emocje niepor\u00f3wnywalne z innymi ga\u0142\u0119ziami kultury. Szczepan Twardoch \u0142\u0105czy najwy\u017cszy poziom literacki z wyrazistym osobistym stylem i zarazem mocno kojarzy si\u0119 z dwoma \u015brodowiskami miejskimi: Warszaw\u0105 oraz aglomeracj\u0105 \u015al\u0105sk\u0105. Przyznaje si\u0119 zreszt\u0105 do pewnego rozerwania mi\u0119dzy tymi dwoma przestrzeniami i do ambiwalentnego stosunku do miast w og\u00f3le. I to ta dychotomia uczu\u0107 zainspirowa\u0142a nasz\u0105 now\u0105 kampani\u0119.\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">- t\u0142umaczy Kuba Janicki, Creative Director w Opus B<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c71ed3c elementor-widget elementor-widget-text-editor\" data-id=\"c71ed3c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">Miejscem akcji filmowej impresji, w kt\u00f3rej Szczepan Twardoch snuje sw\u0105 opowie\u015b\u0107, wybrane zosta\u0142y Katowice. Miasto dynamicznie rozwijaj\u0105ce si\u0119, lecz wci\u0105\u017c pe\u0142ne kontrast\u00f3w, niebywale plastyczne, a przy tym wci\u0105\u017c \u2013 w swej wsp\u00f3\u0142czesnej ods\u0142onie &#8211; nieopatrzone w filmie i reklamie.<\/div><div>\u00a0<\/div><\/div><\/div><div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">Bank wyst\u0119puje w kampanii w roli pilnego s\u0142uchacza, kt\u00f3ry pr\u00f3buje zrozumie\u0107 specyficzny stosunek mieszka\u0144c\u00f3w do miast i wynikaj\u0105ce z niego potrzeby, a nast\u0119pnie odpowiedzie\u0107 na nie produktami, kt\u00f3re u\u0142atwi\u0105 korzystanie z miejsca, w kt\u00f3rym \u017cyj\u0105. Tak\u0105 rol\u0119 pe\u0142ni Mobilny Portfel, aplikacja, dzi\u0119ki kt\u00f3rej nie tylko zap\u0142acimy telefonem za kaw\u0119 i ksi\u0105\u017cki, ale tak\u017ce za parking czy bilety komunikacji miejskiej.<br \/><br \/>Za awangardow\u0105, eklektyczn\u0105 i zarazem hipnotyczn\u0105 warstw\u0119 plastyczn\u0105 film\u00f3w, odpowiada Opus B i re\u017cyser Tadeusz \u015aliwa, produkcj\u0105 zaj\u0105\u0142 si\u0119 Bomaye Production House.<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dda8f71 elementor-widget elementor-widget-video\" data-id=\"dda8f71\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\" Odtwarzacz video vimeo\" src=\"https:\/\/player.vimeo.com\/video\/278629530?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d67ede0 elementor-blockquote--skin-quotation elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"d67ede0\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tPraca na planie zwykle sprawia mi przyjemno\u015b\u0107, tak by\u0142o i tym razem. Ceni\u0119 profesjonalizm, dlatego obserwowanie tak zgranego i sprawnego zespo\u0142u przy pracy sprawi\u0142o mi satysfakcj\u0119, jeszcze wi\u0119ksz\u0105 za\u015b ciesz\u0105cy oko efekty ko\u0144cowy\t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">\u2013 m\u00f3wi Szczepan Twardoch<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c68124d elementor-widget elementor-widget-text-editor\" data-id=\"c68124d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Dzia\u0142ania wystartowa\u0142y 9 lipca i potrwaj\u0105 do 30 wrze\u015bnia. Kampania obejmuje spoty telewizyjne w najwi\u0119kszych stacjach: TVP1 i TVP2, Polsat, TVN oraz szereg stacji tematycznych, a tak\u017ce dzia\u0142ania digitalowe obejmuj\u0105ce social media (Facebook, Instagram), influence marketing, reklamy video na YouTube i Spotify oraz standardow\u0105 kampani\u0119 ods\u0142onow\u0105 i rich mediow\u0105 na popularnych portalach. Dodatkowo bank pojawi si\u0119 z reklam\u0105 w kinach, na citylightach i w warszawskim metrze, a tak\u017ce \u2013 po raz pierwszy \u2013 na muralach w takich miastach jak: Warszawa, Gda\u0144sk, Katowice, Krak\u00f3w oraz Wroc\u0142aw. W witrynach plac\u00f3wek zawisn\u0105 nowe plakaty, a do oddzia\u0142\u00f3w trafi\u0105 nowe materia\u0142y BTL. Kampani\u0119 poprzedzi\u0142y dzia\u0142ania teaserowe, g\u0142\u00f3wnie w Internecie.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2359075 elementor-widget elementor-widget-video\" data-id=\"2359075\" data-element_type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;vimeo&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<iframe class=\"elementor-video-iframe\" allowfullscreen allow=\"clipboard-write\" title=\" Odtwarzacz video vimeo\" src=\"https:\/\/player.vimeo.com\/video\/278630708?color&amp;autopause=0&amp;loop=0&amp;muted=0&amp;title=1&amp;portrait=1&amp;byline=1#t=\"><\/iframe>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Znany pisarz i publicysta Szczepan Twardoch twarz\u0105 kolejnej ods\u0142ony kampanii Raiffeisen Polbank w ramach platformy komunikacyjnej \u201eMiastonauci\u201d, stworzonej i realizowanej przez Opus B.<\/p>\n","protected":false},"author":2,"featured_media":1821,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-1796","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-klienci-projekty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - 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