{"id":2317,"date":"2021-10-20T13:42:54","date_gmt":"2021-10-20T11:42:54","guid":{"rendered":"https:\/\/biuro-prasowe.opusb.pl\/?p=2317"},"modified":"2025-02-21T13:43:35","modified_gmt":"2025-02-21T12:43:35","slug":"raport-opus-b-o-matko-w-poszukiwaniu-prawdy-o-wspolczesnej-polskiej-mamie","status":"publish","type":"post","link":"https:\/\/opusb.pl\/biuro-prasowe\/raport-opus-b-o-matko-w-poszukiwaniu-prawdy-o-wspolczesnej-polskiej-mamie\/","title":{"rendered":"Raport Opus B: &#8222;O matko! W poszukiwaniu prawdy o wsp\u00f3\u0142czesnej polskiej mamie&#8221;"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2317\" class=\"elementor elementor-2317\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6db465e e-flex e-con-boxed e-con e-parent\" data-id=\"6db465e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d386030 elementor-widget elementor-widget-text-editor\" data-id=\"d386030\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">Kobiety maj\u0105ce dzieci to jedna z najbardziej popularnych grup docelowych, jakie wskazywane s\u0105 przez marki w briefach marketingowych, bo to w\u0142a\u015bnie matki najcz\u0119\u015bciej podejmuj\u0105 decyzje zakupowe w swoich rodzinach.<\/div><div>\u00a0<\/div><\/div><\/div><div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">Dlatego Opus B opracowa\u0142 materia\u0142 we wsp\u00f3\u0142pracy z <strong>Mediahub<\/strong> oraz <strong>Instytutem Bada\u0144 Pollster<\/strong>, w kt\u00f3rym sprawdzono kim jest wsp\u00f3\u0142czesna polska mama.<\/div><div>\u00a0<\/div><\/div><\/div><div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">Raport dowodzi, \u017ce wsp\u00f3\u0142czesna matka ma wiele twarzy, boryka si\u0119 z takimi problemami jak &#8222;mom shaming&#8221; czy wszechwiedz\u0105ce &#8222;madki&#8221;. Z badania wynika te\u017c, \u017ce a\u017c 66 proc. kobiet miewa czasem my\u015bli, \u017ce jest z\u0142\u0105 matk\u0105. Eksperci podejmuj\u0105 r\u00f3wnie\u017c temat milenijnych mam i ich podej\u015bcia do macierzy\u0144stwa oraz tego, jak kobiety posiadaj\u0105ce dzieci konsumuj\u0105 media.<\/div><div class=\"pr-story--text pr-text-font\">\u00a0<\/div><\/div><\/div><div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">RAPORT DO POBRANIA TUTAJ:<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-516cef4 elementor-widget elementor-widget-image\" data-id=\"516cef4\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/opusb.pl\/raport_o_polskich_matkach.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/opusb.pl\/biuro-prasowe\/wp-content\/uploads\/2025\/02\/mama_wraca_do_pracy1.png\" class=\"attachment-full size-full wp-image-2329\" alt=\"\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-291ac60 elementor-widget elementor-widget-text-editor\" data-id=\"291ac60\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\"><div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">W raporcie swoimi opiniami podzielili si\u0119 tak\u017ce eksperci marek:<\/div><div>\u00a0<\/div><\/div><\/div><div class=\"pr-story--element-space\"><div class=\"pr-story-list\"><ul><li class=\"margin-bottom--base\"><div class=\"flex\"><div class=\"pr-story-list-item pr-story--text pr-text-font\"><p><strong>ALDI: Agnieszka Bra\u0144ska<\/strong>, Dyrektor Marketingu i Komunikacji<\/p><\/div><\/div><\/li><li class=\"margin-bottom--base\"><div class=\"flex\"><div class=\"pr-story-list-item pr-story--text pr-text-font\"><p><strong>Bank BNP Paribas: Ma\u0142gorzata Petru<\/strong>, ekspert ds. Zarz\u0105dzania Karierami\/ Diversity Officer<\/p><\/div><\/div><\/li><li class=\"margin-bottom--base\"><div class=\"flex\"><div class=\"pr-story-list-item pr-story--text pr-text-font\"><strong>Hortex: Agata Bonikowska<\/strong>, Marketing Director Frozen Division<\/div><\/div><\/li><\/ul><\/div><\/div><div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div>\u00a0<\/div><div class=\"pr-story--text pr-text-font\">Partnerem medialnym raportu jest <strong>Media&amp;Marketing Polska<\/strong>.<\/div><\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Opus B we wsp\u00f3\u0142pracy z Mediahub i Instytutem Bada\u0144 Pollster przygotowa\u0142 raport na temat polskich matek.<\/p>\n","protected":false},"author":2,"featured_media":2347,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"class_list":["post-2317","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-raporty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Raport Opus B: &quot;O matko! 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