{"id":2520,"date":"2026-07-02T13:30:37","date_gmt":"2026-07-02T11:30:37","guid":{"rendered":"https:\/\/opusb.pl\/biuro-prasowe\/?p=2520"},"modified":"2026-07-02T13:30:37","modified_gmt":"2026-07-02T11:30:37","slug":"oto-celinka","status":"publish","type":"post","link":"https:\/\/opusb.pl\/biuro-prasowe\/oto-celinka\/","title":{"rendered":"OTO CELINKA. PANI CELINKA!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2520\" class=\"elementor elementor-2520\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9976c0c e-flex e-con-boxed e-con e-parent\" data-id=\"9976c0c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b6e57e elementor-widget elementor-widget-text-editor\" data-id=\"5b6e57e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun MacChromeBold SCXW14234954 BCX8\" lang=\"PL\" xml:lang=\"PL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW14234954 BCX8\">Ruszy\u0142a najnowsza kampania\u00a0<\/span><span class=\"NormalTextRun SCXW14234954 BCX8\">Kauflandu<\/span><span class=\"NormalTextRun SCXW14234954 BCX8\">. Od tego dnia dzia\u0142ania wizerunkowe i sprzeda\u017cowe marki znajd\u0105 si\u0119 pod jednym parasolem, kt\u00f3ry pewnie dzier\u017cy w d\u0142oniach nowa twarz i dusza\u00a0<\/span><span class=\"NormalTextRun SCXW14234954 BCX8\">Kauflandu<\/span><span class=\"NormalTextRun SCXW14234954 BCX8\">\u00a0&#8211; Pani Celinka!<\/span><\/span><span class=\"EOP Selected SCXW14234954 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559739&quot;:0,&quot;335559740&quot;:276,&quot;335572071&quot;:0,&quot;335572072&quot;:0,&quot;335572073&quot;:4278190080,&quot;335572075&quot;:0,&quot;335572076&quot;:0,&quot;335572077&quot;:4278190080,&quot;335572079&quot;:0,&quot;335572080&quot;:0,&quot;335572081&quot;:4278190080,&quot;335572083&quot;:0,&quot;335572084&quot;:0,&quot;335572085&quot;:4278190080,&quot;335572087&quot;:0,&quot;335572088&quot;:0,&quot;335572089&quot;:4278190080,&quot;469789798&quot;:&quot;nil&quot;,&quot;469789802&quot;:&quot;nil&quot;,&quot;469789806&quot;:&quot;nil&quot;,&quot;469789810&quot;:&quot;nil&quot;,&quot;469789814&quot;:&quot;nil&quot;}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64c034e elementor-blockquote--skin-quotation elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"64c034e\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tD\u0142ugo szukali\u015bmy formatu, kt\u00f3ry by\u0142by jednocze\u015bnie bardzo wyrazisty i na tyle elastyczny, by w jego ramach m\u00f3c atrakcyjnie komunikowa\u0107 r\u00f3\u017cne aspekty naszej dzia\u0142alno\u015bci - A\u017c pojawi\u0142a si\u0119 Celinka. \t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\"> t\u0142umaczy Bartosz Ka\u0142uzi\u0144ski z Pionu Marketingu Kaufland<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb27201 elementor-widget elementor-widget-text-editor\" data-id=\"fb27201\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW136021287 BCX8\" lang=\"PL\" xml:lang=\"PL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW136021287 BCX8\">W nowej komunikacji przygotowanej przez agencj\u0119 Opus B, Pani Celinka \u2013 wieloletnia pracownica\u00a0<\/span><span class=\"NormalTextRun SCXW136021287 BCX8\">Kauflandu<\/span><span class=\"NormalTextRun SCXW136021287 BCX8\">\u00a0\u2013 udowadnia, \u017ce podobnie jak sam sklep, ma wszystko! Swoje w \u017cyciu widzia\u0142a, swoje prze\u017cy\u0142a, wsz\u0119dzie by\u0142a \u2013 a jak nie, to by\u0142a jej kuzynka, a to na to samo wychodzi. Dlatego ka\u017cdy mo\u017ce mie\u0107 pewno\u015b\u0107, \u017ce kiedy Celinka co\u015b m\u00f3wi, to tak w\u0142a\u015bnie jest \u2013 bo inaczej by nie m\u00f3wi\u0142a! Anio\u0142, nie kobieta \u2013 zna klient\u00f3w\u00a0<\/span><span class=\"NormalTextRun SCXW136021287 BCX8\">Kauflandu<\/span><span class=\"NormalTextRun SCXW136021287 BCX8\">, pomaga im, ogarnia dla nich i za nich.<\/span><\/span><span class=\"EOP Selected SCXW136021287 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-17993b5 elementor-widget elementor-widget-video\" data-id=\"17993b5\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=Qb9OzUXvBWA&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb23f66 elementor-blockquote--skin-quotation elementor-blockquote--button-color-official elementor-widget elementor-widget-blockquote\" data-id=\"eb23f66\" data-element_type=\"widget\" data-widget_type=\"blockquote.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<blockquote class=\"elementor-blockquote\">\n\t\t\t<p class=\"elementor-blockquote__content\">\n\t\t\t\tPani Celinka znajduje si\u0119 na antypodach typowych, banalnych bohater\u00f3w reklamowych. To taki rodzaj postaci, kt\u00f3r\u0105 ka\u017cdy z nas spotka\u0142 kiedy\u015b w swoim \u017cyciu. \n\nKobieta mocno st\u0105paj\u0105ca po ziemi, ale zawsze zachowuj\u0105ca pogod\u0119 ducha. Zabawna, o ci\u0119tym j\u0119zyku i autoironicznym poczuciu humoru, a przy tym ciep\u0142a i wyrozumia\u0142a, bo doskonale wiedz\u0105ca, \u017ce w \u017cyciu bywa r\u00f3\u017cnie bywa.  \t\t\t<\/p>\n\t\t\t\t\t\t\t<div class=\"e-q-footer\">\n\t\t\t\t\t\t\t\t\t\t\t<cite class=\"elementor-blockquote__author\">- t\u0142umaczy Kuba Janicki, dyrektor kreatywny agencji Opus B<\/cite>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/blockquote>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67336ac elementor-widget elementor-widget-text-editor\" data-id=\"67336ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"TextRun SCXW129378823 BCX8\" lang=\"PL\" xml:lang=\"PL\" data-contrast=\"auto\"><span class=\"NormalTextRun SCXW129378823 BCX8\">W charakterystyczn\u0105 posta\u0107 Celinki brawurowo wcieli\u0142a si\u0119 znana z komediowego repertuaru aktorka Aldona Jankowska, dla kt\u00f3rej jest to pierwsze przedsi\u0119wzi\u0119cie reklamowe.\u00a0<\/span><\/span><span class=\"EOP Selected SCXW129378823 BCX8\" data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aa3f65c elementor-widget elementor-widget-video\" data-id=\"aa3f65c\" data-element_type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=gkqbOjExPsc&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f6b246 elementor-widget elementor-widget-text-editor\" data-id=\"6f6b246\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-contrast=\"auto\">Opus B odpowiada za strategi\u0119, kreacj\u0119 oraz realizacj\u0119 szeroko zakrojonych dzia\u0142a\u0144. Produkcj\u0105, na kt\u00f3r\u0105 obok trzech wizerunkowych 30\u201d spot\u00f3w TV, komunikuj\u0105cych najwa\u017cniejsze korzy\u015bci wyr\u00f3\u017cniaj\u0105ce\u00a0Kaufland, sk\u0142ada si\u0119 tak\u017ce kilkadziesi\u0105t kr\u00f3tszych format\u00f3w TV oraz poka\u017ana liczba\u00a0digital\u00a0video do medi\u00f3w spo\u0142eczno\u015bciowych &#8211; podj\u0119\u0142o si\u0119 studio\u00a0Papaya\u00a0Films. Za re\u017cyseri\u0119 spot\u00f3w TV odpowiada Marcin\u00a0Dubiniec, dla kt\u00f3rego 15-dniowy plan zdj\u0119ciowy by\u0142 kolejn\u0105 w kr\u00f3tkim czasie realizacj\u0105 dla marki\u00a0Kaufland.<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p><p><span data-contrast=\"auto\">W ramach platformy Pani Celinka komunikowane, obok wizerunku i korzy\u015bci, b\u0119d\u0105 tak\u017ce specjalne okazje zakupowe, od Tygodnia W\u0142oskiego po Halloween, oraz bie\u017c\u0105ce dzia\u0142ania promocyjne, realizowane w tygodniowych cyklach. Ale Celinka pojawi si\u0119 te\u017c np. przy okazji otwar\u0107 nowych market\u00f3w\u00a0Kaufland\u00a0i w wielu innych punktach styku konsument\u00f3w z mark\u0105. Tw\u00f3rcy platformy mocno wierz\u0105 w to, \u017ce jej autentyczno\u015b\u0107, humor i dystans zaskarbi\u0105 sobie sympati\u0119 odbiorc\u00f3w i 2026 b\u0119dzie rokiem\u00a0Kauflandu\u00a0i\u2026 Pani Celinki!<\/span><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:276}\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Wystartowa\u0142a nowa platforma komunikacyjna marki Kaufland opracowana przez Opus B. <\/p>\n","protected":false},"author":2,"featured_media":2525,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[8],"tags":[],"class_list":["post-2520","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-klienci-projekty"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>OTO CELINKA. PANI CELINKA! - Biuro Prasowe \u2013 OPUS B<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/opusb.pl\/biuro-prasowe\/oto-celinka\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"OTO CELINKA. PANI CELINKA! - Biuro Prasowe \u2013 OPUS B\" \/>\n<meta property=\"og:description\" content=\"Wystartowa\u0142a nowa platforma komunikacyjna marki Kaufland opracowana przez Opus B.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/opusb.pl\/biuro-prasowe\/oto-celinka\/\" \/>\n<meta property=\"og:site_name\" content=\"Biuro Prasowe \u2013 OPUS B\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/agencjaopusb\/\" \/>\n<meta property=\"article:published_time\" content=\"2026-07-02T11:30:37+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/opusb.pl\/biuro-prasowe\/wp-content\/uploads\/2026\/07\/celinka.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1440\" \/>\n\t<meta property=\"og:image:height\" content=\"720\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Katarzyna Kobiela-G\u0119d\u0142ek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Napisane przez\" \/>\n\t<meta name=\"twitter:data1\" content=\"Katarzyna Kobiela-G\u0119d\u0142ek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Szacowany czas czytania\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minuty\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/opusb.pl\/biuro-prasowe\/oto-celinka\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/opusb.pl\/biuro-prasowe\/oto-celinka\/\"},\"author\":{\"name\":\"Katarzyna Kobiela-G\u0119d\u0142ek\",\"@id\":\"https:\/\/opusb.pl\/biuro-prasowe\/#\/schema\/person\/9b3bd028baed83edcf32a884881d0856\"},\"headline\":\"OTO CELINKA. 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