{"id":895,"date":"2018-10-29T10:54:05","date_gmt":"2018-10-29T09:54:05","guid":{"rendered":"https:\/\/biuro-prasowe.opusb.pl\/?p=895"},"modified":"2025-02-14T10:55:09","modified_gmt":"2025-02-14T09:55:09","slug":"effie-awards-2018-az-trzy-trofea-dla-zespolu-opus-b","status":"publish","type":"post","link":"https:\/\/opusb.pl\/biuro-prasowe\/effie-awards-2018-az-trzy-trofea-dla-zespolu-opus-b\/","title":{"rendered":"Effie Awards 2018: A\u017c trzy trofea dla zespo\u0142u Opus B!"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"895\" class=\"elementor elementor-895\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57a87ea e-flex e-con-boxed e-con e-parent\" data-id=\"57a87ea\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56720eb elementor-widget elementor-widget-text-editor\" data-id=\"56720eb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nagrody dla najbardziej efektywnych kampanii reklamowych zosta\u0142y rozdane! W tegorocznej edycji konkursu Effie Awards zesp\u00f3\u0142 Opus B zdoby\u0142 a\u017c trzy statuetki \u2013 dwie srebrne (launch piwa \u017dateck\u00fd Sv\u011btl\u00fd Le\u017e\u00e1k i dzia\u0142ania komunikacyjne dla marki Biotebal) oraz br\u0105zow\u0105 (launch Biovital Complex).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3712f85 elementor-widget elementor-widget-text-editor\" data-id=\"3712f85\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-story--element-space\"><p>\u00a0<\/p><div class=\"pr-story-subheader\"><h4 class=\"pr-story--subheader text--wrap pr-header-font\">Biotebal &#8211; srebro<\/h4><\/div><\/div><div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">kategoria: leki i suplementy diety<\/div><div class=\"pr-story--text pr-text-font\">\u00a0<\/div><\/div><\/div><div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">klient: Polpharma<\/div><div class=\"pr-story--text pr-text-font\">\u00a0<\/div><\/div><\/div><div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">Biotebal zanotowa\u0142 w 2017 najwi\u0119kszy wzrost warto\u015bci sprzeda\u017cy w\u015br\u00f3d wszystkich lek\u00f3w i suplement\u00f3w w Polsce \u2013 blisko 30 mln z\u0142. Komunikacja przedstawiaj\u0105ca problem z kobiecej perspektywy sprawdzi\u0142a si\u0119 \u2013 buduj\u0105c wysok\u0105 \u015bwiadomo\u015b\u0107 marki oraz zach\u0119caj\u0105c konsumentki do jej zakupu.<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75981bb elementor-widget elementor-widget-image\" data-id=\"75981bb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/opusb.pl\/biuro-prasowe\/wp-content\/uploads\/2025\/02\/effie_4.jpg\" class=\"attachment-full size-full wp-image-911\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b1cacbe elementor-widget elementor-widget-text-editor\" data-id=\"b1cacbe\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-story--element-space\"><div class=\"pr-story-subheader\"><div class=\"pr-story--element-space\"><div class=\"pr-story-subheader\"><h4 class=\"pr-story--subheader text--wrap pr-header-font\">\u017dateck\u00fd Sv\u011btl\u00fd Le\u017e\u00e1k &#8211; srebro<\/h4><\/div><\/div><div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">kategoria: launch<\/div><div>\u00a0<\/div><\/div><\/div><div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">klient: Carlsberg<\/div><div>\u00a0<\/div><\/div><\/div><div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">Wprowadzenie piwa \u017dateck\u00fd to przyk\u0142ad zwinnego wdro\u017cenia nowej marki. Mimo stosunkowo wysokiej ceny, w ci\u0105gu niespe\u0142na roku istnienia, na rynku piwa osi\u0105gn\u0119\u0142a wolumen ponad 160 tys. hl sprzeda\u017cy oraz zbudowa\u0142a siln\u0105 pozycj\u0105 rynkow\u0105.<\/div><\/div><\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9732e51 elementor-widget elementor-widget-image\" data-id=\"9732e51\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/opusb.pl\/biuro-prasowe\/wp-content\/uploads\/2025\/02\/effie_5.jpg\" class=\"attachment-full size-full wp-image-912\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d37ce2 elementor-widget elementor-widget-text-editor\" data-id=\"4d37ce2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"pr-story--element-space\"><div class=\"pr-story-subheader\"><h4 class=\"pr-story--subheader text--wrap pr-header-font\">Biovital Complex &#8211; br\u0105z<\/h4><\/div><\/div><div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">kategoria: launch<\/div><div>\u00a0<\/div><\/div><\/div><div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">klient: Egis Polska<\/div><div>\u00a0<\/div><\/div><\/div><div class=\"pr-story--element-space\"><div class=\"pr-story-paragraph\"><div class=\"pr-story--text pr-text-font\">Biovital osi\u0105gn\u0105\u0142 granic\u0119 swojego rozwoju! Przesun\u0119li\u015bmy j\u0105 dzi\u0119ki wprowadzeniu nowego wariantu &#8211; Biovital Complex. Nowy format, nowa formu\u0142a oraz nowa komunikacja przekona\u0142y m\u0142odszych konsument\u00f3w 40+ do marki, kt\u00f3rej jeszcze niedawno w og\u00f3le nie rozwa\u017cali. Osi\u0105gn\u0119li\u015bmy wysokie wyniki sprzeda\u017cowe, kt\u00f3re poci\u0105gn\u0119\u0142y w g\u00f3r\u0119 ca\u0142\u0105 mark\u0119 Biovital.<\/div><\/div><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1bb2697 elementor-widget elementor-widget-image\" data-id=\"1bb2697\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"960\" height=\"720\" src=\"https:\/\/opusb.pl\/biuro-prasowe\/wp-content\/uploads\/2025\/02\/effie_6.jpg\" class=\"attachment-full size-full wp-image-913\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Agencja zdoby\u0142a srebro za launch piwa \u017dateck\u00fd Sv\u011btl\u00fd Le\u017e\u00e1k, br\u0105z za kampani\u0119 wprowadzaj\u0105c\u0105 mark\u0119 Biovital Complex oraz srebrn\u0105 statuetk\u0119 za kampani\u0119 dla Biotebal.<\/p>\n","protected":false},"author":2,"featured_media":910,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[7],"tags":[],"class_list":["post-895","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-breaking-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Effie Awards 2018: A\u017c trzy trofea dla zespo\u0142u Opus B! 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