Żatecky Svetly Lezak
Water, malt, hop: which beer ingredient is most important?
Noble hops used in the production of Czech beer Żatecky are already legendary, so the beer deserved packaging that would emphasise its origins.
How do we recognise Czech beer?
We have analysed beer codes of “Czechness” shown on labels and based on this, we have built the identity of the new brand faithful to the “Czech spirit.”
May Czech beer be produced in Poland?
Even though the packaging design was created in Poland, we managed to create the brand that will be clearly identified by consumers with traditional quality Czech beer of Pilsner type and will be bought willingly.