An easy way
to present the multi-level
business model of Amway

Our simple idea

It is not easy to understand the Amway sales model. And to explain it to someone — that's even harder. That's why we created a mobile application, which explains the complex business model of the brand in just three steps.

What is important

Previous information material presenting the Amway business model had some limitations. That's why we used a simple way to show what opportunities Amway can offer, creating a clear narration so that beginnings are no longer tough.

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For 40 markets, we created a mobile application together with an offline and digital communication campaign, encouraging representatives of Amway to download and use it.