With UPC, there are no losers
during the World Cup

Our simple idea

Favourite series or game? Especially during the World Cup there will always be winners and losers of the struggle for TV remote controller. But now not any more. The usefulness of UPC multiscreen function has been illustrated with a "draw" in programmes. The option of watching TV on multiple screens means that you no longer need to decide what will be watched and what will be omitted.

The important things

We have created a really graphic creative idea and master KV that are used in five different European markets. They have been converted into digital communication, OOH and POS.

UPC Outdoor