Being a "senior" is more about the state of mind rather than age. That is why we have proposed an ambassador with a "no senior" personality in order to advertise the popular multivitamin products. The Biovital campaign was one of the most effective advertising campaigns for pharmaceutical products, and it won the bronze Effie Awards 2017 statuette.
Biovital ambassador and her neighbour
This time the Biovital challenge was taken up not only by Urszula Dudziak but also by her younger neighbour. By introducing the new Biovital Complex in capsules with liquid, we aimed at expanding the list of users of our brand.