Do you cook? Cook with Hortex!
- Our simple idea
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Our brand is to be the first - almost automatic - association of everyday cooking.
- What is important
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The face of the brand and its ambassador is Mateusz Gessler, a renowned chef and restaurateur. It accompanies our consumers during their daily cooking and shows how Hortex will make it easier for them to cook with frozen vegetables and fruit straight from nature.
- 2020 / 2021 campaign
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It's obvious that home chefs cook with Hortex. After all, vegetables are taken straight from Polish fields at the peak of the season and they are frozen no later than within 12 hours.
- 2019 campaign
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Frozen fruit and vegetables are simple ideas for lunch and help you find more time for yourself and for your family. Mateusz Gessler encourages 14,000,000 home chefs in Poland to check these products.
+ 22,4 % sales growth (VAL)
during the period from Sep to Nov 2019 as compared to IX-XI 2018
+ 3,4 ppmarket share increase (VAL)
during the period from Sep to Nov 2019 as compared to IX-XI 2018
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Jurors of the Effie 2020 competition have rewarded the campaign with silver in the category of foods for its effectiveness.
