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Our simple idea

Even Santa Claus already knows that at ALDI you can find things for the Christmas table and for Christmas presents. Our communication platform is continued in the Christmas setting.

What is important

The pre-Christmas period is presented in an imperfect and chaotic manner, far from "commercial perfection" typical of Christmas campaigns. We make up for it with a sense of humour and cheerfulness as our consumers really need such an attitude during this time.