BNP Paribas #letsmakePolandmove

Our simple idea

Poles and Polish businesses miss the pre-pandemic life. That is why we have decided to help both. We have come up with a promotion which encourages consumers to use the services they have missed the most and which offers support to the industries most heavily affected by the lockdown.

What is important

Thanks to a simple promotion mechanism and guaranteed cash prize, consumers are encouraged to use the services of hairdressers, restaurants, fitness clubs or Polish tourism again. It has come at the right moment to businesses which are experiencing the effects of the pandemic with increasing intensity.

BNP Paribas campaign - Bank of the changing world