Frisco
Shopping
in better
shape
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Grocery shopping costs time and nerves. Looking for a parking spot, waiting in lines, unexpected surprises at the checkout – just a few examples of the “entertainment” it brings.
And yet, consumers still cling to old habits – a quick run to the discount store after work, or the Saturday ritual trip to the…
- Our simple idea
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Frisco challenges the traditional way of grocery shopping. It shows there’s a better way – ordering calmly online, with full control over expenses and delivery scheduled at a chosen time.
- The important things
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We created a distinctive brand hero – the FRISCOACH. A strong personality who advises consumers on how to tackle the typical problems of grocery shopping.
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The creativity of the campaign was honoured with an honourable mention in the Kreatura competition.
