#quiteastir

Our simple idea

We gave the power of Łaciata cream, so #quiteastir, to its users. As part of the activities planned for the entire year, we performed a number of activation activities, including an online and offline party game. We also produced current content for the brand's social media, FOOH materials and a TV campaign.

The important things

We successfully activated and engaged brand users in digital advertising and acquired new users (with the help of influencers among others). At the image level, we reinforced the perception of modernity and showed how the brand matches the lifestyle of younger consumers.