Reklama Xylogel – Opus B

Xylogel The product which is supposed to work
doesn't leak!

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Our simple idea

The Qatari inventor is back! This time, he demonstrates the superiority of the gel form of Xylogel spray over regular rhinitis drops in a suggestive and intelligible “glass test”.

What is important

The campaign is a continuation of the “Qatari Inventors” communication platform created by us. In this version, focus is laid on the visualisation of the gel form, which is Xylogel's main distinguishing feature. It becomes the RTB that the product is effective and has a long-term effect.

How to gain a competitive advantage (and overcome runny nose)?