HORTEX This flavour
connects generations
- Our simple idea
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HORTEX products are the favourite flavours of generations of Poles. The brand invariably delights its consumers with what is essential in dishes and drinks. Many generations are already familiar with this pleasure.
- That which is important
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The upcoming 70th anniversary of HORTEX is a perfect opportunity to refresh the brand image. We would like to remind everyone of the role it has played and continues to play in the daily lives of our consumers. The hit song known as “Generation” in a new musical arrangement has become the anthem of the campaign.