HORTEX This flavour
connects generations
- Our simple idea
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For many generations of Poles, Hortex is an iconic brand which has been present on Polish tables for decades. We have used this unique heritage to demonstrate the role Hortex has played and continues to play in the lives of our consumers.
- What is important
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Image and product activities are integrated around one simple idea – the taste of Hortex products brings generations together. The hit song known as “Generation” in a new musical arrangement has become the anthem of the campaign. We show that, on the one hand, Hortex invariably delights successive generations of consumers with what is most important in dishes and drinks and, on the other hand, it continues to inspire us with new ideas, adding flavour to life every day.
As part of the new platform, we have created two campaigns for new products: Hortex Vegetables for casserole and Hortex Tropical Duo.