follows the heart!

Our simple idea

Poles love eating sandwiches. We eat them every day, in all places and at all times. The fondness of sandwiches is what connects consumers and Hochland. That is why we have shown brand products in the best context – on sandwiches, obviously.

The important things

The campaign introduces a new product – thick-sliced cheese. After all, we love not only sandwiches but also burgers and toasts wholeheartedly.

Curious? Go to the Opus B Brand Design website and see how we have designed the packaging for the Hochland brand.