Do you cook? Cook with Hortex!

Our simple idea

Our brand is to be the first - almost automatic - association of everyday cooking.

top
*
-
What is important

The face of the brand and its ambassador is Mateusz Gessler, a renowned chef and restaurateur. It accompanies our consumers during their daily cooking and shows how Hortex will make it easier for them to cook with frozen vegetables and fruit straight from nature.

reklama Hortex Mateusz Gessler
2020 / 2021 campaign

It's obvious that home chefs cook with Hortex. After all, vegetables are taken straight from Polish fields at the peak of the season and they are frozen no later than within 12 hours.

warzywa na patelnię reklama Hortex 20209
warzywa na patelnię reklama Hortex 20209
warzywa na patelnię reklama Hortex 20209
2019 campaign

Frozen fruit and vegetables are simple ideas for lunch and help you find more time for yourself and for your family. Mateusz Gessler encourages 14,000,000 home chefs in Poland to check these products.

top
*
-
+
Hortex reklama warzywa na patelnię
efects

+ 22,4 % sales growth (VAL)
during the period from Sep to Nov 2019 as compared to IX-XI 2018

+ 3,4 ppmarket share increase (VAL)
during the period from Sep to Nov 2019 as compared to IX-XI 2018

Jurors of the Effie 2020 competition have rewarded the campaign with silver in the category of foods for its effectiveness.

realizacja kampanii reklamowej Hortex

Hortex ad 2019 “Vegetables fo the pan” Mateusz Gessler