Mess is a permanent element of the daily reality. This is why Roomba does your cleaning and you do what you like. After all, life is too interesting to waste it on vacuuming.
Our campaign is the first campaign in the brand’s history outside the United States. It opens the brand up to younger consumers by illustrating what the mess and cleaning in the house really look like and how the brand will improve their life. That’s why we’ve implemented all digital brand assets to be able to deliver in parallel to the TV campaign, all branding and performance campaigns with videos, display, social media and performance microsite.
The effectiveness of the campaign was appreciated by the jurors of Golden Arrow 2021 by granting it honourable mention.