iRobot

iRobot Roomba
For your everyday terrible mess

Our simple idea

Mess is a permanent element of the daily reality. This is why Roomba does your cleaning and you do what you like. After all, life is too interesting to waste it on vacuuming.

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What is important

Our campaign is the first campaign in the brand’s history outside the United States. It opens the brand up to younger consumers by illustrating what the mess and cleaning in the house really look like and how the brand will improve their life.

Let Roomba do the cleaning and do what you like. Our campaign for iRobot has just started!