Using humour instead of a lecture and moral lesson is the best way to debunk myths about drinking and driving. This is how we got our educational message across to a wide range of drivers.
In cooperation with Andrzej Milewski, author of the popular fan page Andrzej Rysuje, we created content to warn people about certain faulty thinking, such as "if I drive carefully, it will be ok" or "it's only a few kilometres; what could happen?" This social media campaign was for Kompania Piwowarska their most successful campaign on Facebook, Instagram and Twitter.
> 3,64 mlnSocial media reach
(FB, Instagram, Twitter)
> 1,4 mln