Reliable, experienced, or redundant?
„Wanted 45+” social campaign

Our simple idea

The aim of the campaign was to raise awareness about the problem of employment of women over 45 years of age. Through very drastic means of expression, we started a discussion in the media about the value of employees in their prime.

It was one out of over a dozen campaigns that we created in the years 2007-2010 for public institutions. The "Wanted 45+" campaign was awarded with the Kreatura statuette.