We opted for sung brand manifesto which dispels any doubts: Piątnica Roślinna drinks originate from nature, delight with taste and the multitude of applications. They meet the expectations of anyone who wants to live more plant-oriented life. And, for obvious reasons, you will find them in the fridge.
Piątnica is a legendary brand guaranteeing high quality and freshness of milk products. In the plant drink communication we referred to that heritage (“as usual”), stressing the consumers’ benefits relating to the opportunities offered by the product (“taste it as you like”).