BNP Paribas has chosen two advertising agencies: Opus B and Publicis Lion in its tender.
This year, the Bank is facing huge challenges, in particular with regard to the creation and consistent realisation of new brand communication which will go beyond the standards of its category, will be surprising, and will touch upon important matters that go beyond the field of banking products. I am convinced that cooperation with such partners as Opus B and Publicis Lion will help us perform this task," says Dariusz Maciołek, Managing Director of the Marketing and Communication Division of BNP Paribas.