Good internal communication enables your employees to better understand the company’s strategy, mission and vision, as well as to notice the actions that contribute to their implementation. A shared vision for the organization’s development, especially one that employs thousands of people, is a major challenge. Such a vision is usually nurtured within the management team, but only too often forgotten to be effectively and regularly instilled in the rest of the company. Good communication makes it easier for employees to identify with the organization’s goals.
In order to have an efficiently functioning organization, to avoid unnecessary anxiety among employees due to decisions they can’t understand, and to help quickly implement new processes, you want to design effective communication of new developments at the company, staff changes, legal changes, HR activities, marketing campaigns, and CSR.
Many processes at an organization require appropriate tools for communication. This is especially true of those tools that are used between employees and their superiors, because, as a survey conducted by Gatehouse Agency demonstrates, poor quality communication from the management is considered by 56% of the respondents to be one of the biggest communication barriers. Another good tool will be easy-to-understand, all-in-one-place information needed to effectively onboard a new team member. Not only will it boost the effectiveness of the new employee right from the start, but it will also have a positive impact on the image of your organization.
Multichannelity, which includes hybrid models of work, is the key to effective internal communication today. Nowadays, it is extremely difficult to ensure the right intensity in the employee-employer relationship when people alternate between working remotely and in the office, or work remotely all the time. In this situation, a communication strategy that takes into account this variability will be extremely important for the durability and quality of said relationship.
Digital Strategy Manager