Every man knows that the body needs tough training. It's high time they understood that so does the face. Male face care is like training: it should be professional and consistent. It's good to have someone who will tell you what exercises you should do, or your face trainer.
Qczaj is a trainer for the AA Men brand. He is popular, talkative, funny, and people enjoy watching him. He is fluent in the language of social media and easily reaches men to whom the brand is addressed.
Face training is a capacious term. Thanks to it, we had an opportunity to talk about a broad portfolio of AA Men brand products in an original way. Qczaj's energy and natural sense of humour have added lightness to the campaign and have made it more memorable.