ALDI
simplifies
promotion rules    

Our simple idea

Promotion rules at ALDI are as simple as possible. You just buy one product and economise. This refers to anyone who comes to our stores - you do not need any coupons, applications, special cards and you do not need to purchase multipacks.

What is important

A simple promotion mechanism used by our chain of stores is presented using funny customer responses. In our digital activities, we also criticise in a humorous way typical problems faced by consumers with respect to complicated promotion rules that people are unfortunately still confronted with.