Whatever you need
for school,

Our simple idea

You can buy good quality children’s products at best prices at ALDI. And ALDI has RabbITs, inquisitive troublemakers who try out all products they put their little paws on. After all, they need to know exactly what they are recommending.

What is important

We have created a whole team of RabbITs with various talents and personalities. Rysiek, Zośka, Tośka, Stefka and Tymek are the heroes kids can identify with. Brand heroes appear in tactical campaigns addressed to kids and their parents.

See our campaings for ALDI

See the new tactical communication system for ALDI