The main character of our image campaigns (IT) has also been used in tactical communication. The system of ALDI promotions has been simplified to make it easier for new customers to plan their shopping. Simple names and colour codes make it easier to find the best offers for everyone.
The implemented changes have brought a high level of coherence in ALDI communication - from the first encounter with the brand to shopping itself. We have not forgotten to make the new system practical. After all, tactical activities require a high level of flexibility and quick implementation.