Dr.Max Chemist's is a store for "maximalists" – for the most demanding consumers. These are women who always want to get the best promotional price and to have the maximum choice of products. An online chemist's has been created for them to meet their highest expectations.
When creating an archetypical figure of maximalists, we have made our brand visible to recipients both verbally and visually. The unique narration of our characters and their characteristic image make Dr.Max Chemist's stand out among strong and long-existing competitors in the same market category.