Biotebal is a trusted and reliable brand. For this reason, we lay emphasis on reliability and expertise in the anti-ageing category in which brands promise to “turn back time” and deliver “results out of this world”. The brand’s new product guarantees skin and hair care from within supported by next-generation collagen, clinical trials and visible results.
It’s always a challenge when a well-known brand intends to enter a new product category. In our communications, we have retained the brand’s character while highlighting the advantages of Biotebal Hair & Skin Collagen Booster over competitive products. The opening scene of the advertising spot will be close to any woman who has ever asked herself “Is this it”?’