Biotebal Max
Leave chaos and
address the cause

Our simple idea

We have turned daily frustration into a picture of a dynamic “vicious circle” - a vortex of cosmetics and supplements which do not address the cause of the problem. This has been juxtaposed with a genuine medicine - Biotebal Max which contains the maximum dose of biotin. This content helps really stop hair loss and ends the chaotic search for a solution.

What is important

With this campaign, Biotebal has been introduced into foreign markets. We have used communication codes that clearly signal the context of use (hair loss) and the competitive advantage (effective treatment of the cause). We also took care of strong branding in order to build brand awareness.