In a world in which we are terrorised by countless choices,
Da Grasso has the answer to every dilemma: "Fifty-fifty."
It is not only the name of an offering in which you can
ideally tailor a pizza to your individual preferences,
but also a life philosophy with Guru Picka
being its ambassador.
We have created a capacious communication platform based on a charismatic brand hero. Not only does Guru Picka embody the values of the brand, but also sharpens the tone of the communication and adds character to it. Thanks to this, Da Grasso stands out with its emotional image in a category which relies on reasonable promotional offers.