You can do smart shopping at Dr. Max Drugstores. How? It’s easy because shopping online at drmaxdrogeria.pl is smart to the maximum: comfortable, economical and unlimited thanks to a broad range of products.
For the purposes of the campaign, we have created a specific virtual world of the brand in which a real character is accompanied by a virtual Maximalist – a brand asset designed by us for the purposes of prior campaign. Benefits are communicated as involving shopping advice in which they are emphasised in the visual form which corresponds to graphic motifs.