Eat like chefs do!

Our simple idea

A new Lisner ham salad is shown as a satiating and tasty alternative to green salads. It’s a product on a chef level, which is guaranteed in the commercial by Michel Moran, one of the best recognised chefs.

What is important

We use humour of the Lisner world to announce the new salad. The salad is deftly distinguished from the category of herring products. Viking as a brand hero has effectively emphasised the benefit of making you full and satiated as well as the nutritive value of the product.