You need to munch
them straight
from the package

Our simple idea

The communication behind Familijne wafers has been refreshed by presenting our idea of “they need to be eaten before they have disappeared” in a slightly modified manner. But we have kept the convention of a rhyme and participation of nice animated characters that our recipients are so well familiar with.

What is important

It was a quick, efficient and ingenious project! Based on existing elements of our platform, communication about new packaging has been enriched with new elements, including stop motion. All this to make it stand out and be memorable!