Grand opening
of new stores

Our simple idea

Everything is THE BEST at new ALDI stores. THE BEST promotions, THE BEST private labels, THE BEST bread, THE BEST tasting fruit and vegetables... The words “THE BEST” are the common element of the campaign.

What is important

Our communication uses simple messages adapted to a local character of the campaign. A distinct dominating visual element and strong branding make it memorable. Additionally, several stages of the campaign have been planned in order to present brand presence, opening date and advantages of products offered by new stores to new customers gradually.