A new sickness season,
a new campaign

Our simple idea

Mothers are well aware that viral infections tend to recur. And they know even better how they should act then – immediately, decisively and obviously they should give kids Groprinosin.

The important things

Our current advertising communication also shows various forms of the medicine (pills, syrup, sachets) appropriate to patients’ age. And our new protagonist called the Virus dog adds character to the whole campaign.