Kaufland
No ifs or buts

Buying groceries means a lot of compromises. There are special promotional offers, but there’s no space in the car park. There’s a good selection of products, but the shelves are in a right mess. Over time, we simply tell ourselves that this is the way it has to be and that we have to accept it.

Our simple idea

Kaufland shows that shopping doesn’t have to mean compromising – you can always have choice, quality, attractive prices and comfort all in one place. And it is in line with the promise: “I’m going just where I have everything”.

What is important

Celinka is the face of the brand and its uncompromising approach to shopping. She is the heart and soul of Kaufland shops, who knows them inside out. Her strong character, big heart, sense of humour and principled approach to life and work mean that things are always exactly as she says. After all, “she wouldn’t have said it”.